Vietnamese fashion designer appointed Italian culinary ambassador
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Le Thi Quynh Trang (L), founder and president of Vietnam International Fashion Week, receives the Knighthood of the Order of Merit of the Star of Italy from Consul General of Italy in Ho Chi Minh City, Dante Brandi, April 6, 2021. Photo courtesy of Consulate General of Italy in HCMC.
After receiving the top Italian honor, Le Thi Quynh Trang has been appointed ambassador for the Italian true taste project in Vietnam.
Trang will have an opportunity to promote Italian cuisine to more Vietnamese in the coming time as well as boost bilateral relations between both countries, the Italian Chamber of Commerce stated.
The project initiated by Italy’s Ministry of Foreign Affairs was held by the Association of Italian Chambers of Commerce Abroad in cooperation with the Italian Chamber of Commerce in Vietnam to enhance the popularity of authentic Italian agri-products.
Italy has operated "True Italian Taste" events in 40 countries and territories since 2016 and in Vietnam since 2019.
Over the years, the events have been held in Hanoi and Ho Chi Minh City with diverse activities, including workshops and seminars, incoming business and training seminars, master classes, and events promoting authentic Italian products to Vietnamese customers.
Last April, Trang became the first Vietnamese fashionista to be awarded the Knighthood of the Order of Merit of the Star of Italy for her contributions in promoting the relationship between Vietnam and Italy in the fashion field.
In the past five years, Italy's export turnover to Vietnam has increased by 78 percent, reaching $1.5 billion in 2020. Of this, exports of agricultural products and foodstuffs increased by 86 percent, accounting for 6.7 percent.